The beauty of a niche like Startups is that startups generally aren’t locked out to one single category. For example, a startup is most commonly associated with technology projects, but any business which operates with a digital user base can be considered a startup. Naturelle is a beautiful template for startups who work with nature and products related to nature. Of course, you could use Naturelle for a SaaS startup if you like. It’s not something that you must obey per say. When theme designers make a theme and build it for a specific niche, what happens is that the color scheme and visuals are kept to that specific category.
But, as far as usability goes, a theme like Naturelle is as good for a tech startup as it is for a nature-related project. Looking at the features and tools that Naturelle provides, you get a one-page design which focuses on actionable segments on the homepage. Furthermore, a clean codebase with a validated markup is ideal for cross-browser support. And Localization enables for you to rewrite the theme in any preferred language. You can open the pre-built text file and simply replace WordPress language structure using your own native language.
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